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EU Flower Promotion Fund: Evaluation of UK Programmes

August 2000 to November 2000

A MAFF/EC funded project to undertake a post-hoc evaluation of the UK’s expenditure under Council Regulation 2275/96.  The project involves a detailed assessment of the effectiveness of campaigns undertaken by the UK Flowers and Plants Association; Horticultural Trades Association; and the British Christmas Tree Growers Association.

Richard Mordue, John Malcolm, Kirsty Leyns

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E-mail: enquiries@drewassociates.co.uk